The theme of the show was branding. I was really hoping to find a YouTube clip of the portion of the show, but apparently the only ANTM things on YouTube are a) parodies, and b) fangirls freaking out over the models' antics.
Anywho. Tyra brought in Martin Lindstrom, described by the show as the "branding king." He gave each model one word to be their brand. As in, if their brand is fierce, when we look at their photos, the first thing that should pop into our heads is, "Man, that girl is FIERCE." Or unique. Or free. Or whatever.
This got me thinking about branding in the YA market. Branding is something that happens constantly in the book world--it's our shorthand for marketing a book we've read to other people. How many times have you held a book out to a friend (or posted on your blog), and said something like "This book is a dystopia" or "It's like the Hunger Games, mixed with the Princess Bride" or "It's like an urban fantasy with a sci-fi twist?" (Sidenote: If anyone can actually describe a book as the Hunger Games meets The Princess Bride, please send me that book ASAP.)
But of course, some books exemplify a brand better than others. Here's my list of what I think is the ultimate in some of the most popular YA brands:
|The Hunger Games by Suzanne Collins|
Honorable Mentions: THE GIVER by Lois Lowry, 1984 by George Orwell, BRAVE NEW WORLD by Aldous Huxley
|The Twilight series by Stephenie Meyer|
Why: While certainly not my favorite paranormal romance by far, I can't argue that these series was the lit fuse to the explosion of paranormal romance over the past 5 years. Who hasn't read Twilight? Or a summary of the books? Or seen the movie? Or listened to their blogger wife rant about it once or twice? I don't know that it would be the book I would recommend if someone was looking to get into the genre, but it's definitely the book I would reference to explain it.
Honorable Mentions: Wolves of Mercy Falls series (SHIVER, LINGER, FOREVER) by Maggie Stiefvater, HUSH HUSH by Becca Fitzpatrick
Honorable Mentions: Stephanie Perkins, Laurie Halse Anderson, Jenny Han, Ellen Hopkins
|Vampire Academy by Richelle Mead|
Honorable Mentions: NIGHTSHADE by Andrea Cremer
|The Harry Potter series by JK Rowling|
Honorable Mentions: Tamora Pierce (SONG OF THE LIONESS), Kristin Cashore (GRACELING, FIRE), Robin McKinley, Dianna Wynne Jones
So of course I must have missed some great picks. And I'm sure my top picks are different from your top picks, so let me know! What books do YOU think exemplify these YA genres/brands?Tweet