Love it, hate it, or just don't care about it, you can't avoid Valentine's Day.
Here's an interesting perspective on the holiday from a guy who wrote Hallmark cards for five years:
Who Really Writes Your Valentine's Cards? Ex Hallmark Writer Shares Greeting Card Secrets
Personally, I favor the offbeat Valentines -- like this one:
Random tidbit about me: In my senior year of high school, I seriously considered working for the greeting card industry because I loved writing cards so much.
If you care to share --- what's your VDay perspective? Personally, I roll my eyes at the traditional trifecta of chocolates, roses, and jewelry, but I love cards and going out to an especially nice dinner (a couple days before/after Valentine's Day, so it's not a chaotic rush of a night when the only available reservations are 10pm).